Personal Training Mission Statement Examples

by | Marketing, PT Business

Are you struggling to come up with a Mission Statement for your Personal Training Business?

Don’t worry, this article will give you inspiration in order to create a perfect, attention-grabbing mission statement for your business.


What Is A Mission Statement


A business mission statement is a brief statement that describes the goals and values of a business.

It typically explains the business’s purpose and the main reasons for its existence.

A mission statement can help a business stay focused on its goals and provide a sense of direction for employees to follow.

It is an important part of a company’s overall business strategy and can help guide decision-making and determine the company’s priorities.

A well-written mission statement can also help a business attract and retain customers and employees, and differentiate itself from its competitors.

Do You Need A Missions Statement As A Personal Trainer?

Yes, personal trainers can benefit from having a mission statement for their business.

A mission statement can help a personal trainer stay focused on their goals and provide a sense of direction for their business.

It can also help them attract and retain clients and differentiate themselves from other trainers in the market.

A Personal Trainers Missions Statement Formula


here is a possible outline for a mission statement for a personal trainer:

  1. Identify the target audience for the personal training business, such as individuals looking to improve their fitness levels or athletes seeking to improve their performance.
  2. Outline the core values of the business, such as professionalism, dedication, and commitment to helping clients achieve their goals.
  3. Describe the unique benefits of the personal training services offered, such as personalised workouts and expert guidance.
  4. Identify the overall goal of the business, such as helping clients improve their health and fitness or achieving specific performance goals.
  5. Use language that is clear, concise, and inspiring to create a mission statement that reflects the business’s values and goals.

An Example Mission Statement For Personal Trainers


Here is an example of a mission statement for a personal trainer:

“Our mission is to provide personalised and expert training services to help our clients achieve their health and fitness goals. We believe in the power of hard work and dedication, and strive to create a supportive and motivating environment where our clients can reach their full potential. We are committed to helping our clients improve their health, fitness, and performance, and to empower them to live their best lives.”

Here is another example:

“At [Personal Trainer Business Name], our mission is to help our clients achieve their fitness goals and lead healthy, active lives. We believe that regular exercise and a balanced diet are essential for a happy and healthy life, and we are dedicated to providing our clients with the knowledge, support, and motivation they need to reach their goals. We are committed to providing high-quality training services and to building lasting relationships with our clients. We strive to create a welcoming and inclusive environment where everyone feels comfortable and supported on their fitness journey.”

What are some common mistakes that personal trainers should avoid when creating a mission statement for their business?

Here are some common mistakes that personal trainers should avoid when creating a mission statement for their business:

  • Not taking the time to clearly define their goals and values. A mission statement should reflect the business’s unique goals and values, so it’s important to spend time thinking about what makes the business special and what sets it apart from competitors.
  • Focusing too much on the business and not enough on the clients. A mission statement should focus on the benefits that the business provides to its clients, not just on the services it offers.
  • Using vague or general language. A mission statement should be specific and focused, not filled with generalities or platitudes.
  • Making the mission statement too long or complicated. A mission statement should be brief and easy to understand, so it’s important to avoid using too much jargon or technical language.
  • Not regularly reviewing and updating the mission statement. As a personal trainer’s business grows and evolves, its mission statement may need to be updated to reflect these changes. It’s important to review the mission statement regularly and make updates as needed.
  • Not using the mission statement to guide decision-making and determine business priorities. A mission statement should be more than just a statement of goals and values; it should be a tool that personal trainer uses to guide their business and make decisions that align with their goals and values.