How To Get Your First Personal Training Client
How To Get Your First Client As A Newly Qualified Personal Trainer
There are several ways to get your first personal training clients.
Reach out to friends, family, and acquaintances and let them know you’re a personal trainer.
They may know someone who’s looking for a trainer or be interested in themselves.
More on this method at the bottom as I believe it is the easiest way to start getting clients as a newly qualified personal trainer.
Use social media platforms like Instagram and Facebook to market yourself as a personal trainer and showcase your skills and qualifications.
This method is often a little harder to start off with if you do not already have an established following.
The best way to get started is by doing a simple post on your private Facebook page just explaining what services you are now offering and asking friends on Facebook to share the post.
You will be surprised how much exposure you will get from a simple post like this.
Remember, make sure the post is professional but at the same time ensure it shows some personality.
Offer A Free Trial
Offer a free session to potential clients to showcase your skills and build trust.
This may seem counterproductive when first starting as you will want to make money.
However if for the first week, you manage to offer and complete 20 free trial sessions with new clients at 30 minutes each.
This is only 10 hours of your week and if you offer a great service I am confident you will convert at least 50% of these to full-time clients.
When it comes to offering them you’re paid services it’s also important to not come across as pushy or desperate.
Be cool and if they don’t accept your offer straight away don’t worry.
I believe if leads don’t become clients it was never meant to be.
Just move on.
Partner With Other Businesses
Partner with other businesses in the health and wellness industry, such as nutritionists or massage therapists, to offer bundled services to clients.
One of the most successful promotions I ran was offering high-end hairdressers in my local town vouchers to give to their clients for a free training session.
The vouchers were high quality and specific to the hairdressers.
Out of approximately 50 vouchers given out 9 people got in contact with me to book a session.
Back To Networking
Here’s a sample text message you could send to friends and family.
“Hey [Name], I hope this message finds you well. I wanted to let you know that I recently became a certified personal trainer and am now offering personal training services. If you or anyone you know is interested in reaching their fitness goals, please let me know. I would be more than happy to offer a free, no-obligation trial session. Thanks for your support!”
You can also include a link to your social media or website if you have one.
It’s important to remember that when reaching out to your friends and family, be polite and respectful of their decision whether or not to work with you.
Leave it at that.
Don’t follow up or chase friends and family.