How Do I Market Myself As a Personal Trainer?

by | Marketing

When you become a qualified Personal Trainer the most common question is ‘How Do I Market Myself as A Personal Trainer?’.

Luckily, personal trainers are in high demand these days.

They are needed in nearly every community. This explains why personal trainers have become so popular over the past few years.

In fact, many people who want to make a career change or upgrade their current one gravitate toward becoming a personal trainer. After all, it’s not as hard as one might think. Just look how much success other people have had with this vocation choice!

If you want to become a personal trainer and capture the attention of people who need one, then you must market yourself as one from the word go.

This means creating an online presence, branding your business with your personal brand name and creating a marketing plan that focuses on specific strategies that target your ideal clientele segment.

Personal training is not for everyone but if you have the right mindset and passion for helping others than this could be the right vocation choice for you! Here is what you need to know as a new aspiring personal trainer.

Key Points On How Do I Market Myself As A Personal Trainer?:


  • Establish some form of online presence as soon as possible
  • Consider traditional methods of advertising such as print media
  • Reach out to relevant group leaders or influencers who serve your ideal client type
  • Use your current network to advertise too
  • Blog to demonstrate your expertise as a freelance personal trainer

Continue reading for the rest of the article to learn how to market yourself as a personal trainer;

Knowing your strengths as a personal trainer

Before you start marketing yourself as a personal trainer, it’s essential that you first recognise your strengths. For example are you good at helping people lose weight, get stronger or rehabilitate injuries? In addition to this, concentrate on your marketing strengths, do you write good articles? are you good at talking to the camera? can you write good sales letters? 

You will be judged by the way you market yourself. Therefore, you want to make sure that you market your services in a way that highlights your strengths. Your marketing must correlate with your strengths so make sure you have marketing material which represents you and your services.

Even though a person can’t help what they are good at doing, one can still help their business grow by focusing on their strengths. You may be naturally gifted with certain skills that you may not be aware of.


Create a brand for yourself as a Personal Trainer

A personal brand is your image as an individual as well as the image of your business.

A personal brand is something that you must build and work on consistently.

You don’t have to do this overnight. In fact, it’ll take months and even years to develop a strong and effective personal brand.

So, you have to be patient with yourself. You can’t just launch into developing a personal brand overnight.

Rather, you have to begin by creating a brand for yourself.

This can be done in a number of ways but one of the best ways to get started is by creating a visual brand for yourself.

A visual brand can be as simple as creating a logo for yourself or creating a visual identity for your business that you can use on all your marketing materials.

A visual brand can be something as simple as a signature graphic that you use on all your marketing materials.


Build An Online Presence to market yourself as a personal trainer 

When you have a strong brand for yourself and you are building an online presence for your business, then you’ll have a much better chance at capturing the attention of potential clients who need a personal trainer.

An online presence includes a few things. It includes using your logo and visual brand consistently on all your marketing materials such as business cards, flyers, business cards, letterhead and so on.

It also includes using your brand name in all your marketing materials.

Most importantly it includes creating a website for your business.

A website for your business is a great way to expand your marketing efforts. You can use your website to post content that’ll help you grow your online presence.

You can also use your website as a platform to showcase your products and services.


Hold classes regularly to get more clients as a personal trainer 

Personal training is something that is done in a one-on-one setting.

With that said, you’ll have to hold personal training sessions regularly to build a full time income.

To make sure that you have a steady flow of clients, you can either run group classes or you can hold free introductory personal training sessions to market your services to potential clients.

From those introductory sessions, you can then scale back the sessions when you have enough clients to cover the cost of your business expenses.


Network, Always!

A strong online presence is great but you’ll have a much better chance of capturing the attention of clients if you network with other professionals in your area.

Networking is a great way to meet people and possibly find clients for your business.

On the other hand, you can also use networking as a way to keep your business healthy by making sure that you meet with new clients who could potentially become long-term clients.

You can use your networking efforts to find sponsors who can help you out with your marketing efforts.

Networking is a great way to make friends and meet new people who could potentially become clients or friends for life.



Personal training can be a rewarding career choice.

After all, it allows you to help others overcome their health issues and achieve their fitness goals.

But, to be successful in this profession, you must first know what it takes to succeed.

With that in mind, you now know what to do and will now be successful in this profession.