5 Online Lead Generation Strategies That Personal Trainers Need to Know

by | Marketing

If you’re not familiar with the term, lead generation is a marketing strategy that focuses on identifying probable leads and nurturing them until they become potential customers.

With more than half of consumers saying they trust online recommendations from friends more than brand websites or advertisements, it makes sense that personal trainers are embracing lead generation strategies to increase their visibility and grow their business.

Most personal trainers aren’t lucky enough to have a huge stream of new clients coming through their door.

But with so many great lead generation strategies, you can find ways to attract new paying customers without spending money on any ads or marketing materials.

In this blog post, we will go over 5 simple yet effective lead generation strategies for your personal training business without breaking the bank.

Key Points On Lead Generation For Personal Trainers:


  • Get talking to people
  • Start an experts blog 
  • Write blogs on other websites
  • Use social media marketing
  • Have an irresistible offer
  • Put signs up everywhere (quality ones)
  • Invest in display advertising 

Continue reading for the rest of the article to discover how to get started with lead generation for personal trainers;

Speak Up At Fitness Events

There are plenty of fitness events that you can register to participate in. As well at fitness events, identify who your target audience is as a personal trainer and speak at events they may be attending.

If you speak up at these events, you will be able to meet new people, learn about new programs, and find potential new clients all at the same time.

If you can find fitness events that are held near colleges, you can also meet a lot of young professionals who might be considering getting into shape.

The best part about speaking up at fitness events is that you can do it for free. So don’t let the opportunity pass you by. Get out there and meet people!


Build An Authoritative Health and Fitness Blog

As a personal trainer, you’re responsible for educating your clients on how to get healthier.

But how are your clients supposed to understand the information you’re giving them if they don’t know what you know?

The solution is to build a blog that contains fitness-related articles, healthy recipes, and fitness tips.

With regular content posted on your blog, you will quickly accumulate an audience that trusts you and your advice.

Then, you can use these relationships as a foundation for lead generation by using your blog as a way to connect with new clients.

If you want help building a professional website with an authoritative blog get in touch. I specialise in helping fitness professionals build great-looking websites that drive leads to your business.

Write Guest Blogs

Guest blogging is a great way to build your business relationships by publishing articles on other websites.

When you publish on other blogs, you will have the opportunity to connect with other personal trainers around the world and see what they are doing in their business.

This will help you learn how to improve your business and build relationships with other professionals in your niche.

Use Social Media Marketing

Social media has become an essential part of modern marketing for virtually all businesses.

The best personal trainers are using social media to attract new clients and increase the visibility of their brand and services.

A great social media marketing strategy will include strategies like posting on fitness-related Instagram and Facebook accounts, creating Facebook ads to get your business in front of potential clients, and having a Pinterest board that displays your brand and products.


Put Up Signs In The Gym

If you’re a personal trainer, you know that you have to have a presence in the gym.

But have you ever considered putting up signs in the gym? This can be a low-cost way to market your business and generate new clients.

You can use the poster to let people know when your next free consultation is happening, or you can use it to let people know about a free workshop that is being held in the gym.


Invest In Display Ads

Now, this is a more expensive lead generation strategy for personal trainers looking to generate leads, but it can also work extremely well.

For a cost of £500-£1,000, you can purchase a display ad for your business on Google or Facebook.

With a display ad, you’ll be able to show off your brand, attract new customers, and generate new leads.

It’s important to note that you won’t get as many clicks on your ad if you select the wrong keywords.

Instead of accidentally choosing a term that doesn’t have much search volume, you’ll want to select terms that have a high volume of searches.

This is a relatively advanced method used to generate leads. I would recommend trying this technique out once you already have clients and therefore a budget available to invest in getting more clients.


Bottom line

Finding ways to attract new clients is essential for any business.

To find leads, you can speak up at fitness events, build a community blog, publish guest blogs, use social media marketing, and put up signs in the gym.